Strategy & Focus
Sharpen positioning, prioritize ruthlessly, and align the team around the few things that actually move the business forward.
Strategic today. Successful tomorrow.
Guidance for early-stage founders who are building the future.
Let's ConnectMy Story
I help startups grow with clarity, strategy and confidence.
After years of building, scaling, and advising startups, I saw one thing clearly: great ideas need more than passion — they need the right guidance.
Purple Kiwi was born from my belief that founders deserve a partner who's equal parts strategist, problem-solver, and cheerleader.
I work alongside early-stage founders to turn complex challenges into clear next steps — so they can build smarter, grow faster, and lead with confidence.
Strategic today. Successful tomorrow.
What I Do
A strategic partner for the work that matters most.
From the first product decision to the next round of capital — I work with founders on the high-leverage moves that shape the trajectory of the company.
Growth & GTM
Build a go-to-market motion that compounds — pricing, sales, partnerships, and the metrics that prove it's working.
Technical Decisions
The high-stakes calls that shape velocity and cost — stack, architecture, build vs. buy, and where AI actually pays off. Make them once, with conviction.
Founder Coaching
A confidential thinking partner for the decisions that don't fit on a roadmap — hiring, conflict, energy, and the long game.
Board & Advisory
Serve as a board member or formal advisor — bringing a steady hand, sharp questions, and a network you can actually use.
Product & AI Strategy
Shape product direction in an AI-native world — what to build, what to buy, and where leverage actually lives.
How I Work
Clear. Supportive. Strategic. Human.
I communicate with clarity and empathy. I break down complexity, offer practical advice, and empower founders to make confident decisions.
01
Clarity
I help you see what matters and focus on what's next.
02
Growth
I'm obsessed with helping startups scale sustainably.
03
Trust
I build real relationships based on honesty and reliability.
04
Impact
I care about building companies that create real value.
Insights
Strategic briefs for the hard calls.
Occasional, in-depth pieces on the architectural and strategic decisions founders actually lose sleep over.
Pull Products Don’t Compound
A product people love and almost never open cannot compound. Why episodic value caps the business, and the three bridges that turn crisis usage into habit without spending the trust the product runs on.
Surviving Provider Saturation
When your model provider returns HTTP 529, you can't add capacity to their fleet. All you can decide is how long to wait and what to do next. A practical strategy for keeping live AI agents available when the primary model is overloaded.
Briefs are advisory material for strategic planning purposes. They are not engineering, legal, financial, or compliance advice. Each carries a full advisory notice.
Let's Connect
Ready to build smarter?
If you're an early-stage founder navigating strategy, growth, fundraising, or the in-between — book a 30-minute intro call. No pitch, no pressure.